IMS MAXIMS User Conference Autumn 2017 Dublin
The benefits of filming in 4k is a must now. You tube etc have all 4 k and the quality on lower resolutions holds in whatever device. This was shot on Sony fs7 in log, 4k, graded and edited in premier pro cc. Shooting against the window shows the latitude of the image, very risky on the shoot but it looks sexy. Movement of camera and knowing how to tell a story is what I do, rather than a camera jockey. Tools are very important for your brand, no longer is the low resolution good enough for the internet. You need a story teller. You need to future proof your Brand. Best quality to allow you to revisit your content. You need to choose a film maker not just a camera person, This is unique to corporate videos. Crafted work that works for your brand and brings in the bucks. Messages to CEO to CEO much better through video. Sales B2B needs the correct film, no longer just shoddy film making, take pride in your brand, by investing in your corporate communication.
